Essay: Coca-Cola Marketing Tools

By | April 27, 2011

Sample Essay

Coca Cola company Overview:

Invented in the year 1886 by Dr. John S. Pemberton, Coca Cola enterprise is the largest marketer, producer and distributor of Coca Cola products. The company operates around the world but primarily their business is set up in North America. Its headquarters is located in Atlanta. The company employs around 72,000 people which is enough to understand the magnitude of the company (Datamonitor, 2009).

Revenue Analysis:

During the year 2008 the company recorded revenues of $21,807 million, which was an increase of 4.2% as compared to the year 2007. As we have written above that North America is the company’s largest market, it has contributed the most in its revenue that is 69.6% revenue were generated from this region (Datamonitor, 2009).

Tactical Plan Overview:

The term tactical planning means a method by which any company establishes, and prioritizes their strategic targets.  These initiatives include what market to enter, what product to launch, and how to compete with other competitors in a better way. In this case we are dealing with Coca Cola so one thing is for sure that is a mature company with tons of experience on their back, so the tactical plan of Coca Cola would primarily revolve around its growth. In this regard the company is in constant looking for opportunities in which they can grow, how to capture market share from other competitors, and how to influence consumers to use more and more Coca Cola products (Klein, 2008).

This is just a sample term paper for marketing purposes. If you want to order term papers, essays, research papers, dissertations, case study, book reports, reviews etc. Please access the order form.


See also


A+ papers are what we do the best, and that’s our promise!

We believe our success is due to countless of satisfied customers who continue to trust us and cherish this professional relationship. Our custom term papers are guaranteed to be original and delivered before the deadline.

  • Countless students worldwide are satisfied with our professional writing services.
  • Professionally written custom paper according to your specific instructions.
  • We offer the most experienced bank of dependable and capable academic writers.
  • All assignments are thoroughly researched and 100% guaranteed as original.
  • 100% privacy guaranteed – your private information is strictly confidential.
  • Dedicated 24/7 friendly support team, always available to assist you.

Please order Essay, Term paper, Dissertation, Book Report, Case Study, Article critique, Creative Writing, Critical Thinking, Homework, Presentations, Projects, Thesis and etc.