Essay: The Corporate Strategy of Shangri-La Hotel

Sample Essay

In 1984 when the company opened its first hotel in the eastern coast of China, the intentions of the management were clear; they wanted to take the concept of luxury hotels to the regions which had great potential but were neglected by other hotel chains. This gave the company a competitive edge on others and enabled the hotel chain to establish and maintain a reputable position in these areas. The corporate strategies of Shangri-La include functional strategies of human resource, technology and renovations while the business strategies include marketing, management and focus (Clarke and Chen 2007).

The Shangri-La hotels and resorts rely heavily on the human resources of the host countries to adapt to the local environment and there are extensive training programs to enhance the quality of service provided by the hotel in various countries. The training programs of the company include leadership development programs and advanced hospitality management programs. The company also incorporates technology into hotels to enhance the level of service and it has a state of the art reservations and information system. The company follows rigorous renovation programs to ensure that the condition of the hotels remains excellent and pleasurable. Globally the company managements’ goal is to expand further into the North American and Middle East markets while increasing business in China which accounts for a major share of the company’s hotel and resort portfolio.

This is just a sample term paper for marketing purposes. If you want to order term papers, essays, research papers, dissertations, case study, book reports, reviews etc. Please access the order form.

 

See also

 

A+ papers are what we do the best, and that’s our promise!

We believe our success is due to countless of satisfied customers who continue to trust us and cherish this professional relationship. Our custom term papers are guaranteed to be original and delivered before the deadline.

  • Countless students worldwide are satisfied with our professional writing services.
  • Professionally written custom paper according to your specific instructions.
  • We offer the most experienced bank of dependable and capable academic writers.
  • All assignments are thoroughly researched and 100% guaranteed as original.
  • 100% privacy guaranteed – your private information is strictly confidential.
  • Dedicated 24/7 friendly support team, always available to assist you.

Please order Essay, Term paper, Dissertation, Book Report, Case Study, Article critique, Creative Writing, Critical Thinking, Homework, Presentations, Projects, Thesis and etc.

 

If you have any questions, please contact our 24/7 support team

 

 

Tags: , , , ,

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>