The article Small isn’t beautiful was published on September 17, 2009 in issue number 8649 of The Economist and presents an overview of the impact of global financial crisis on automobile manufacturers around the world. The article presents a view that though automobile manufacturers have been saved from devastation but they are now faced with a much larger long term problem.
This problem is linked with the changing trends of car buyers who now prefer smaller cars over big and expensive cars. The title of the article primarily suggests that though it is expected that sales of smaller cars will increase in the future same for larger cars would decrease substantially. This is problematic for car manufacturers as profit margins on smaller cars are much lower than profit margins on larger vehicles thus the connotation “Small isn’t beautiful”.
 The Economist. “Small Isn’t Beautiful.” The Economist, September 17, 2009: 73
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