CEO’s and the senior management of the organisation can play its effective role when motivating the employees is concerned and they can adopt different strategies in order to motivate the employees. The best approach that can be adopted by the senior managers is to present the bigger picture in front of the employees and they must stress on the point that what are the core benefits of ISO 9001:2000. In the similar manner they can convey both the short and the long term benefits of ISO 9001:2000 and this would motivate the employees.
Furthermore, the senior managers can opt for other strategies that how it will affect the performance of certain individuals and how it is beneficial for certain individuals. In this aspect the related employees of the organisation would strive hard in order to implement these standards because they have an idea that ISO 9001:2000 can improve their performance (Bruce 1998). In the similar manner it can also be said that the performance of employees is directly related to the performance of an organisation that is the reason why when an employee is motivated then it the performance of an organisation also enhances.
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