The marketing mix includes the product, price, place and promotion. The marketing mix for Albertsons is also determined according to these elements. Albertsons determines the suitable marketing mix through the strategic location of the various stores, making various products available in the stores according to the demographics and local demand of that area. The company ensures that the environment within the stores is appropriate, friendly and attractive to the customers. Products have competitive and suitable prices in order to meet the demand of customers.
Assessment of Demand for Products
The future demand for products is predicted through the previous trend in sales of different time periods and locations. This assessment is done in order to keep the inventory levels at an optimum point. Another tool which is used for the assessment of this demand is the overall demand of various products in the retail market.
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