Sample Essay

GIS implementation provides the location optimization to the managers in capital planning. Retail managers are helped in a way that they can see the market and select the location by prioritization. Using GIS predictive models can analyze the demographics of the region very quickly avoiding any week-long researches. This analysis helps in calculating the number of stores a firm can open and to model a market’s potential. GIS ensures far better and more concrete market analysis. GIS solutions help managers in merchandising activities.

The retailers can evaluate their target audience and demographic information in order to promote it using appropriate medium like paper advertisements, billboards promotion etc. Therefore managers of stores should apply an easy to use technology that has no harm but only an optimized and efficient output (Pillar, 2007).

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