Schools have all but eliminated physical activity from their curriculum in favor of concentrating on proficiency tests. In 2005 only 45% of ninth grade and 22% of 12th grade attended physical education classes (Centers For Disease Control and Prevention, 2008). In 2004 a study compared the blood flow of obese children to that of school children who attended physical classes and found that the blow flow in obese children was drastically reduce. This blood flow improved after only three weeks of physical activity (Watts K, 2004).
Additionally the cross promotion between the media and the food industry has perpetuated a culture of eating fatty foods with very low nutritional value often in front of the television. Children spend an average of 5 hours a day watching various media and are exposed to an food commercial every 5.5 minutes. That equates to around 40,000 commercials a year. Most of those are for snacks, candy, fatty foods, soft drinks, cereals and fast food outlets and all are specifically marketed towards children.
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