Electro-Light will not only sell its products to the parent company and the local market of Russia but will also export Light Emitting Diodes to various countries in Asia and Europe. The company will also import some of its raw material from China due to lower costs.
The company will mainly export its products to European countries of Ukraine, Finland, Sweden and Norway while in the Asian region the company will export its products to Kazakhstan and India and the company will also target a high potential market of the United States of America. The deciding factor in selecting the Eastern European and Asian countries is the low level of exposure of Light Emitting Diodes in these markets. The countries are analyzed with reference to political, economical, social and legal environments to describe the prevailing conditions in regions the company will be involved with.
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