The marketing strategy of the company will be to focus on demand of low-price, state of the art Light Emitting Diode products in Russia, Asia and other European countries. The marketing personnel of the company will be experts and experienced to accomplish these objectives. The brand of Light Emitting Diodes for the company will be established through providing required specifications coupled with preference on quality.
The marketing team will establish contacts with prospect customers in the industrial manufacturing sector involving the use of Light Emitting Diodes in electronic devices. The initial sales of the company will be to the parent company and no marketing will be required to achieve the sales level. To promote products in the local market a team of experienced marketing personnel will be hired with contacts in the Russian technology industry. To compete with other manufacturers both quality and price will be assured to the customers with excellent customer services to follow up on the sales.
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