However, the vampire subculture which has risen in popularity in contemporary times has hardly any relation to the antiquated myths from these regions. Rather they gain their influences from more modern sources and tout themselves not as a satanic ritual but rather as an alternative spiritual culture (Barker, 2006).
The primary source for this group finds its origins in the 1970s as an off shoot of the American gothic movement. The movement at the time found its primary focus within the discovery of ideals which dealt with issues outside the norms of society such as death and the occult. While they may have their origins from Goth culture contemporary vampires claim to be anything but (Barker, 2006).
Freud suggests that with society constantly barraging us with images and sounds forcing us to conform our will and behavior towards what is considered an ethical society and to contain our hidden desires in order to maintain the social norm. Art and culture act as an expression of the repression of our very base natures. In such a way it is conceivable that individuals choose vampirism as a lifestyle choice in order to express themselves. The immense attraction of immortal life, increasing focus on baser feral instincts and overt sexuality provide ample reasons for the attraction and popularity such values receive and provides an enticing escape from societal norms (Barker, 2006).
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