The biggest reason for choosing noodles for the Indian market is their nationalist approach and taste preferences. That’s the reason why the packaging of the brand comes in Indian colors and it targets the patriotic approach of Indians. Indian loves food with spice and vegetables that’s why this brand is more spice oriented and comes in different flavors. For certain target audience the flavors of meat and chicken are also introduced.
Therefore, we can conclude this paper on a note that Marshes through its quality and a traditional touch can cater the Indian market efficiently and effectively. The brand should penetrate in the market in the initial stages and then they should expand their horizon to other cities of India.