The company will use various methods for promoting the products of the company which include marketing campaigns and sales promotion techniques. The sales literature plays a very important role in increasing the sales of the company. Though people are bombarded with information and there is a huge competition for attention which makes it more important to prepare a sales literature which not only grabs the attention of potential customers but also motivates them to read it and act on the offers made in the literature. There are various forms of sales literature which include brochures, pamphlets, flyers, product catalogs and sales leaflets.
The literature can be prepared by anyone in the company but to make it more effective the sales literature of the company and products will be prepared by the sales managers in close co-ordination with the product experts. The sales literature of the company will include brochures and pamphlets covering the details, advantages and prices of the products. An effective sales literature should focus on increasing the sales level of the company by increasing interest in products. Sales literature of the company will be provided with the products sold to encourage indirect selling. Brochures and pamphlets will also be sent to various organizations involved in manufacturing products which require the use of Light Emitting Diodes directly or indirectly. A product catalog will be prepared in the first year of business to introduce the various products available to potential customers. The catalog of Electro-Light will highlight company review and information, specification of products available to potential buyers, prices and any special discounts offered on various items. Apart from the brochures, pamphlets and catalog the company will also deliver sales and sales promotion letters to various established and potential customers.
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