Square is considered as one of the leading drug producers in Bangladesh. This dissertation presents a detailed analysis of the strategies that have made it possible for the company to globalize its markets. This is will be through literature review, methodology and a summary of the strategies that have been put in place to expand the market scope.
According to Mohanan (2000: 53), the company has been expanding its market over the years and today it is on its way to becoming a leading global player. One of the factors that have largely contributed to the expansion of the markets is the philosophy that has been adopted by the company. This is because the management has been working hard to ensure that the expansion process emerges successful at global levels (Watkins and Fowler, 2002: 123).
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