Sample Term Paper
In order to keep consumers coming to restaurants, chefs and restaurant owners have had to adapt to the needs of their market. Americans now prefer to buy quality food on the go that has private labels. This food is cheap and greatly helps in savings.
Despite the recession, Americans would rather pay premium for local food in order to get quality. In addition, quality restaurant food is on demand as more Americans have time to fully prepare a meal from scrap, and less time to go out for a meal. Current trends show that redeeming coupons is up by 25%, with 15% for private label sales Martinez, et al., (2010). Consumers are now demanding more for uniqueness, with ethnic cuisines and new drinks being favorites. Food sources are also considered by today’s consumer, they measure the quality of food in terms of the miles from source to the table.
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