Sample Term Paper
Another reason as to why Asahi should remain in the Japanese market and develop it is because they have no other business. The problem is though they took over Kirin, they have no other business like Kirin, therefore is the product fails inJapan, their business fails. Besides it has only 50% share in the Japan market.
Furthermore though the company had success in theJapanmarket, and tried to satisfy the needs of the consumers, they need to do more in theU.K.market. This is because the perception of the British is that Japanese companies lack entrepreneurship and efficiency. In view of these reviews by researchers, it is vital that Asahi develops a market research and strategy, which will help them develop a second product in theJapanmarket and help it establish a market presence.
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