A research by Field, et al, (1999) claimed that the majority of the girls who read the fashion magazines changed their eating habits in order to adjust their body shape and weight.  The increased frequency of reading the magazines increased the tendencies for the girls to change their lifestyle in order to emulate the models displayed in the magazines.

Among the strategies employed by the girls included exercising and dieting. These were aimed to improve the body shape and reduce the weight. Through that, the girls would attain their ideal body image.

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