As elucidated by Spector, the change manager should understand that all processes of change are countered with some dissatisfaction from the staff (2006, p. 29). This stage is typified by low performance and job out put, lack of staff morale and is generally problematic when the employees neither see the need nor the urgency of changing the current way of operations (Spector, 2006, p. 30) Nonetheless,

Concord bookshop was not quick to create an environment where the organization could withstand resistance for changes emanating from the employees and hence the employees were not unfrozen.

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