According to the law, once the consumer has decided to take the step of engaging himself in a business transaction, it is assumed that the consumer takes full responsibility of anything that happens after that. However, this is not usually the case. There are a number of times when a consumer might not really understand the terms and conditions or might be a little confused with the whole details of the transaction.

Misinterpretation of the terms and conditions as well as the failure of recognizing the laid out terms and conditions usually result in conflicts arising during business transactions. This might call for the action of the law of either of the parties does raise a conflict regarding this conflict. The case of Fiona and the incident at the dry cleaning company is as a result of misunderstanding. In such a scenario, this is where the Commonwealth Trade Practices Act 1974 is implemented (Hamblin & Wright, 1988).