Sample Term Paper

Satisfied Clients and Customers: If the ultimate goal of the business is to make sustainable revenue then the best way to do so is invest in its customers’ satisfaction. Giving the customer what they want leads to them being satisfied with the organization’s value proposition.

Customer satisfaction leads to brand loyalty which is critical for customer retention, increased sales and long term growth. Organizations use project management, they pick those projects that add strategic value to them. This usually translates into those projects which reduce cost, improve productivity/quality or further enable the company to be competitive by meeting customers’ needs. Thus project management ensures that the customers’ needs/wants are at the centre of project decision-making. Project management tools then further assure that these projects are completed effectively and efficiently, thus ensuring that customers ARE given the value they want whether it is in the form of reduced costs or improved value proposition

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