Sample Term Paper
Bringing the site up to the standard where it would incorporate several human factors and would become appealing and usable for its users would involve making significant change to the design as well as structure of the website. The first and foremost interface design principle it should follow is to motivate the users by identifying and incorporating specific needs of the users in the website in a clear manner.
This requires placement of the welcome message on the home page of the website, while similar messages describing the purpose of page should be placed on other websites as well (Lawrence and Tavakol 2007). The pages of the website should also be linked together in such as way that all pages should contain at least one link to the next page in the work flow. An example that can be given in this regard is the design of product pages, each of which should contain a link to shopping cart, which is a natural flow of work for customer at any shopping place, online or otherwise. This follows the principle that a website page flow should the work flow of the user. All links, buttons and graphics should be differentiated from each other by using separate design and grouping should be use to arrange them (Spool 1999). This has been illustrated in Figure 1.
In addition, architecture should also be introduced in the website, which should help the user in moving between pages and searching for their required item quickly. Links to parent pages can be introduced in product pages, which would allow the user to switch between different categories quickly as shown in Figure 2. This would be the application of the principle that Architecture plays a major part in increasing the usability of the website (Human Factors 2010.
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