Sample Term Paper
Starbucks is the world’s largest coffeehouse chain and is based in Seattle, Washington. It currently operates 16,635 stores in over 45 countries around the world, with over 11000 stores in the United States, around 1000 stores in Canada and over 800 stores in Japan (Clark, 2008). Products on sale at Starbucks stores include brewed coffee; Espresso based drinks alongside a multitude of other hot and cold drinks.
The customers are also able to buy snacks as well as coffee beans. Starbucks also participate in the marketing of books, music and films. In addition to this, Starbucks also has its own ice cream brand while company also sells seasonal or locality specific products in its stores (Starbucks Coffee, 2008).
The phenomenon of Starbucks grew out of a small business. The business was originally started as a local coffee beans roaster and retailer in Seattle; however, it soon saw rapid transformation. By 1990s, the profits of Starbucks were soaring and the company was on a roll, opening a new store every weekday. This trend continued well into 2000s. However, Starbuck has recently cut down on its operations in the United States with closure of 600 stores in 2008 and jobs cuts of over 1000 non-retail positions (Starbucks Coffee, 2008).
Starbucks was originally founded on 30th March 1971 in Pike Place Market, Seattle, Washington. Its founders were three partners, English teacher Jerry Baldwin, History teacher Zev Siegel and write Gordon Bowker. The three decided to open the business after getting inspired from Alfred Peet, the founder of Peet’s Coffee and Tea. Originally it was decided that Starbucks would only sell high-quality coffee beans and equipment, however, after it was sold to Howard Schultz in 1987, the new owner added hot drinks to the list of items being sold at Starbucks stores (Starbucks Coffee, 2008).
This is just a sample term paper for marketing purposes. If you want to order term papers, essays, research papers, dissertations, case study, book reports, reviews etc. Please access the order form.