Sample Term Paper
This is then followed by a market research that will reveal to them the type of market they are operating in. the purpose of which is to develop products that will meet he needs of the Japanese consumer. The first step in the research will be the identification of their problem.
The problems that Asahi is facing are that they have only one business in the Japan market. while they may have given Kirin competition, Kirin has more products. In addition to this the company is facing a struggling Japanese market that had faced serious economic crisis. Despite a growth in the last six months many businesses have gone bankrupt therefore to avoid bankruptcy they need to conduct this research and develop new products.
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