Sample Essay

Impact of recession in major markets:

The current recession and economic slowdown damaged most of the countries including the most developed nations like the UK and USA. According to the statistics the UK economy contracted 2.4% in the first quarter of 2009. Similarly a 6.1% contraction was recorded in the first quarter of the 2009 USA economy. IKEA also felt the pinch of this economic turnover. The percentage of the regular visitors at the store dropped to 5.1% in 2009. Apart from that the group has also slowed down their pace for expansion in the business (Datamonitor, 2010).

Barriers to entry:

Because of the foreign investment policy in India IKEA has to cancel their project of retail operation in India. Because of this the company has been denied of a major share of the Indian consumer market (Arnold, 2002).

Unfavorable market trends:

This is one of the biggest challenges which IKEA and other key players in the industry are facing. The subspecialist producers offers product at a low rate to attract the customers. This trend was more accelerated by the recession as more and more people were adapting this trend (Datamonitor, 2010).

This is just a sample term paper for marketing purposes. If you want to order term papers, essays, research papers, dissertations, case study, book reports, reviews etc. Please access the order form.


See also


A+ papers are what we do the best, and that’s our promise!

We believe our success is due to countless of satisfied customers who continue to trust us and cherish this professional relationship. Our custom term papers are guaranteed to be original and delivered before the deadline.

  • Countless students worldwide are satisfied with our professional writing services.
  • Professionally written custom paper according to your specific instructions.
  • We offer the most experienced bank of dependable and capable academic writers.
  • All assignments are thoroughly researched and 100% guaranteed as original.
  • 100% privacy guaranteed – your private information is strictly confidential.
  • Dedicated 24/7 friendly support team, always available to assist you.

Please order Essay, Term paper, Dissertation, Book Report, Case Study, Article critique, Creative Writing, Critical Thinking, Homework, Presentations, Projects, Thesis and etc.