The development of manufacturing and industrial companies ensured that more products were made out of the home. This meant that the women had to go to dry goods stores to buy what they had previously made for themselves at home. Despite the fact that these industries made things easier for them, it encouraged and led to the rise of the shopping industry.

Another point the author raises is the fact that shopping was for the middle class women only. As their husbands were professionals engaged in occupations like medicine, law and others, they made more money, meaning that their wives had more that they could spend.

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