The current strategy entails, ‘e-tailing’ model of business where the customers are entitled to buy the books without necessarily placing a bid on them. Nevertheless, eBay came in to this venture a little too late as myriad of companies had started the online retailing transactions. Business model in e-tailing for eBay is an effort geared towards dealing with prevalent and future competitors besides changing in line with consumer behavior.

Due to lack of long term vision in strategic planning, the shift from the previous customers’ oriented strategy and their demand for auction based selling, the company is projected to lose its market value proposition as companies such Amazon.com had before then stumped authority over online retail shopping.

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