Introduction – Social Networking
Social networking allows individuals to meet online and share thoughts, ideas, experiences, and recommendations. Hence, it is comparable to unstoppable communication and contact with an extensive audience by means of a variety of sites or platforms. And this is one of the biggest reasons that the organizations are involved in social networks in view of the fact that they can get a hold of various kinds of feedback and suggestions from people belonging to different walks of life.
Discussion
Social networks are actually social structures comprised of a set of participants (like organizations or individuals) and multifarious set of the connection and linkage between these participants. Social networks have undoubtedly become an inevitable part of business these days.
A number of companies employ social networks, for instance, Facebook and Twitter to make contact with their customers and future clients as well. This brings about a good fortune for individuals seeking jobs to find out more regarding the company and effortlessly get in touch with people who are already working there.
Job seekers can get connected with those working in that particular organization with the help of these social networking websites, and once they attain a good presence on those websites, it becomes practicable to get to the individuals or teams who own the power to employ a person.
Social Network
Social networks developed with the emergence of the internet technology in the 1960s. Usenet was one of the initial online communities that were formed by the students of Duke University, Jim Ellis, and Tom Truscott. Usenet used to serve as a students’ discussion forum where they could discuss different topics and could share their suggestions and opinions.
Later a similar system of online communication known as BBS (Bulletin Board System) was brought up in 1984. And soon the social networks’ emergence went through the roof with the development of World Wide Web by Tim Berners-Lee, a British scientist, in 1991.
In addition to this, Friendster, one of the leading social networks which Jonathan Abrams created was introduced in 2003.
Conclusions
Through serving social networks as a springboard, social networks can achieve numerous benefits that include brand building, relationship building, promotions, and publicity and so on.
As a result, it can be considered that social networking puts forward quite a lot of opportunities for small businesses, entrepreneurs, medium size corporations and large organizations to build up and develop their businesses and brands.
Hence, this literature review puts forwards that social networking has both positive and negative impacts on the business. In this regard, social networking is employed to improve the brand appeal of a company and boost their target market.
Also, a job seeker can find all details about the organization he is interested to work in by simply searching for it through Google. Twitter, Facebook, and FourSquare are outstanding social networking websites that allow interaction with the individuals who are already working in that organization.
However, on the other hand, unconstructive and off-putting feedback from the customers on the posts can impose negativity towards a brand. Moreover, social networking can at times be intrusive to privacy for businesses.
