Vodafone in Ireland has invested in sponsorship in Rugby as it is the most important part of the nation. For the organization of Vodafone, Ireland Rugby has helped them to build a position in the minds of the customers through the active brand promotion.
The management of Vodafone has surveyed the significant sports of different nations and invest in those sports and games. After the successful survey, the organization has been able to decide on Rugby to the sport that is to be sponsored. This sport is quite popular among the people and therefore would help the organization in connecting with the customers.
Vodafone is able to attract more customers and make a new customer base with a new target market. There is a huge success for the organization in terms of the branding. The organization through the sponsorship has been able to reach out to a great number of customers at the same time.
With the Vodafone sponsorship, the customers of the organization have certain positive and certain negative impact on them. This can be judged by the response of the customer. There are different organizations that serve the telecommunication industry, however, this would help the organization to make a place for themselves in the market and compete in the competition with most of the organizations.
Vodafone has identified sponsorship as one of the best manners through which it can reach out to the customers. Therefore, they have selected sports to be sponsored which attract a huge people following. This activity has a greater impact on the image of the organization as many people are associated with it. Therefore, those believing in the sports would be exposed to the name of Vodafone and there are chances that the preferences of the customers would be affected to a great extent. However, the organization would also be able to earn a huge profit from the share. This would also help the organization to make huge customer base.
There is a great impact of the sponsorship of Vodafone through which the organization would be able to attract more customers and gather new target market through the attraction of new customers. Throughout the international sports, Vodafone has played an important position among them in sponsoring the events. Most of the sports people have benefitted from the sponsorship that the organization gave, even they are sometimes provided with sports parts.
Vodafone has a strong relationship with sports. This is the fact that the organization is able to collect huge customers from the viewers of the sports. They have been providing support to the different sports events and thus have been able to produce a space for themselves in the market of sports.
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