Employer brand practices play an important role in facilitating employee sharing in an organization. Attracting accurate talent at the correct time for a specific job has become very important. The human resources management department is undoubtedly in the front row of today’s business organization; nevertheless, it will really impact the owner’s brand practice through communication. The aspirations of Saudi Arabia, described in Vision 2030, are deeply ingrained – a radical change in a fundamental way to enhance the competence of the Saudi market. The work of HR professionals in Saudi Arabia is deeply ingrained in this aspect, especially in later years. Obviously, human resources should find a way to strengthen their leadership and encourage them to make changes to these problemaEmployer brand practices play an important role in facilitating employee sharing in an organization. tic events that they themselves have started. The mandatory human resource capacity of the new period will increasingly work within the organization, influence the change of skills and guide people in the behaviors required for the development.

The Kingdom of Saudi Arabia is still considered a supplier of crude oil to foreigners. Two decades ago, Saudi Arabia seemed an impossible place to pursue a major industrialization. Saudi Arabia has made steady progress in economic development, socio-economic development, gender equality, quality of life, health, education and environmental law. Saudi Arabia has made significant changes in its development in all areas, including trade. The country has established itself as the world’s fastest growing emerging economy.

The process of recruiting staff at Saudi firms can be in conflict with the dominant culture of Saudi Arabia, where nepotism plays a key role in hiring many candidates for one job. Location These aspects create the image of the negative assignment mark. Countries on the Gulf Cooperation Council (GCC) encourage their citizens to work, whether public or private. The governments of these countries not only prioritize the employment of citizens, but also support the legislature and other types of citizen-appointed companies. As a result, the demand for citizen recruitment is high in Saudi Arabia, as companies that research and source literature need to create recruitment brands to attract and retain citizens and foreigners. Attracting potential candidates is an important part of the hiring process because it suggests that firms often compete for labour market efficiency. Thus, one of the contributions of this paper is to examine employer branding practices at Saudi firms.