At the launch of the Apple iPad, Chief Executive Officer Steve Jobs highlighted the partnerships between Apple and other technology companies to offer quality services to its customers.

The iBook is an e-book store that works in collaboration with major publishers like the Hachette Book Group, Penguin, Simon & Schuster, Harper-Collins, and Macmillan, to offer online purchase and reading of books. The titles are provided in full color and the readers can literally flip through the pages of the books, thanks to the iPad’s screen animation feature. They also have the option of customizing the font of the pages they are reading.

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