Colgate Company
Colgate is a well-known US-based multinational company, which manufacture soaps, detergents, toothpaste, toothbrushes, and other FMCG products. This multinational brand usually operates its processes and functions across the globe. Colgate’s history is all about innovation and well skilled technical staff, who helped to make this company a globally successful brand. In early 80’s William Colgate introduced an innovative business for producing and selling soaps. His main idea was to sell soaps at the commercial level for improving the daily routine of people in an appropriate way. William Colgate, at his initial era of a professional career, started to sell a bar of soaps at customers’ home, which was an innovative idea of branding at that time. Afterwards, William enhanced its production level and entered in the domain of producing perfumes.
The most famous perfume in regards to this brand was Cashmere bouquet; and later on, William entered the fields of toothpowders, dental creams, and detergents. Now, Colgate has become a leading brand across the globe in regards to different FMCG products.
At the same time, Colgate is a valuable brand from the perspective of toothpaste; however, the brand is successfully running its enormous operations globally. Although Colgate is a worldwide famous brand it has not got Malcolm Baldrige National Quality Award.
Services and Products of Company
Colgate is considered as one of the most successful manufacturing businesses across the world. Their main focus is to satisfy the consumers’ need by using innovative advanced technologies for producing products. Colgate initially introduced toilet soaps, laundry soaps, perfumes, and other personal care products, which were helpful for the consumers to develop their lifestyles.
The main category among different products of this brand includes oral care products, personal care products, surface products, and fabric care products. All of such products have an absolute level of higher demand graph along with the proper supply curve.
Colgate always provides best possible services to their consumer for maintaining the quality of their brand appropriately. They always care and fulfill consumer’s need through their best possible techniques. Colgate always tries to make their product famous for best marketing strategic approach, which is necessary for any brand to enhance their effectiveness within brands.
They also focus on different campaigns according to product needs for grabbing the attention of consumers through innovative branding ideology and creative methods. Moreover, Colgate always tries to spend their business around the world to facilitate people with quality and care.
This is a sample paper to get assistance in similar essays visit us at www.termpaperqueen.com
